Show Notes

According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.

So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn’t enough. It’s necessary to use a targeted strategy based on data.

In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.

Guest Bio

Tom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy.

Talking Points

  • What is podcast interview marketing and how it differs from traditional digital marketing approaches?
  • How Tom uses data to inform podcast guest marketing strategies at Interview Valet.
  • The most important metrics for targeting podcast marketing and optimising return on investment.
  • What makes a top podcast?
  • How Tom’s use of data and analytics has evolved over time.


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Value Driven Data Science
Episode 35: Data-Driven Podcasting